Business Archives - Pacific Moxie

It’s my favorite time of year! There’s something about starting fresh… starting new that I absolutely love. What better way to spread cheer than Jingle Juice!

Next year, 2021, I’m looking forward to Spring. I can’t wait to visit the local flower fields to photograph California’s state flower; the poppy. Or the ranunculus fields down in San Diego, California. But you’re here for the Jingle Juice, not the flowers!

If you’re on the fence about hiring a professional photographer, check out my blog post;
Does Your Business Need a Professional Photographer?

We invited our close friends over for a very small, intimate, Christmas celebration. We had gingerbread cookies and a hot cocoa bar for the kids and Jingle Juice and a friendly game of Cards Against Humanity.

This Jingle Juice recipe is so easy to make. The flavor is refreshing and delicious, and it’s absolutely beautiful with little effort! Everyone is sure to love this delicious and festive beverage.

Jess Griffin drinking Jingle Juice in Pottery Barn bed

Jingle Juice Recipe

64 Ounces Cran-Apple Juice
1 750-ml White Moscato
1 750-ml bottle Prosecco
2 Cups Vodka
2 12 oz bags Fresh Cranberries (for four people)
1 package mint leaves
1 Orange sliced
1 Cinnamon Stick per person
1/2 C granulated sugar, for rimming glasses
1 lime, sliced into rounds

Combine all liquid ingredients in a beverage dispenser like this one from Target. It made self serve so easy!

Etched Snowflake from DrinkingStraw.Glass

I absolutely loved putting this drink together. All the little garnishes made me so happy! I sliced an orange and dried it a few days prior to the dinner. I used a dehydrator but you can use the oven as well. Just stick it in the oven at 135ºF until crisp and leathery.

Start by sugaring the rim of the glass. Then add one Cinnamon Stick and one Orange Slice, 1/3C of frozen Cranberries, and a few leaves of mint. Finally, fill the glass with Jingle Juice to your desired amount.

Drink responsibly!

Blessings to you & yours for an amazing 2021!

December 31, 2020

Jingle Juice Recipe + Client Photos: Glass Drinking Straws

Your business’ social media is where a community is built. Followers visit your Instagram to get an inside look at your products, services, and to get to know the people behind the company.

How do you decide what images you need to share?

Begin by choosing a color palette of five or so colors. Many businesses use presets (or filters) to give images the same look. I like to use objects that are the same color. Doing this will create a cohesive aesthetic that’s visually appealing.

Bra Off Feet Up hand-lettered by Little Gem Studio.

Your content should be engaging. Likes, comments, and interactions with your photos and videos will aid in building your brand and community. So how do you decide what types of images to share on your business Instagram?

Here is my list of 5 Images Every Entrepreneur Needs To Share On Social Media

  1. You!
    Your followers want to get to know the person behind the business. Step it up a notch and post professional portraits or pictures of you in your element — enjoying the outdoors, cooking, whatever that activity may be.#FridayIntroductions is a popular hashtag for small business owners introducing themselves to their followers. You can share fun facts about yourself and give your community a taste of your personality.

    When you’re relatable, your followers will connect with you instantly. When you continue showing up and offering genuine content, they’ll stay with you forever!

Jewelry handcrafted by Nature’s Twist in Seattle, Washington.
  1. Products or Work Samples
    Photos of your products will attract new customers! Whether you ice cookies, arrange flowers, take family portraits or restore old homes, your business has a visual element. Capture people and gain followers with the beauty and uniqueness of your work.

    Make sure you share a wide variety of your work to let your community in on the true scope of your skills and abilities.

Printable quote for sale on Etsy.
  1. Quotes
    Sharing quotes on your Instagram is so valuable because they are relatable! Find quotes that relate to your target audience and use an app like Canva to write them out in a font, style, and color that matches your aesthetic. A business that makes products aimed at parents, for example, can share comedic words of wisdom aimed at moms and dads, like “Feeling guilty about your kid watching too much TV? Just mute it and put the captions on. Boom. Now they’re reading!”

Bonus points: Use one of your own images in the background of the quote. That way, when people share it, your brand is more prominently tied to the photo.

Behind the scenes of a product shoot for Betty Belts.
  1. Behind the Scenes
    There’s something about going behind the scenes that makes your followers feel extra special. Seeing a short video of how your products are made, a step-by-step gallery of your creative process or a quick snap of your photo shoot setup will help people appreciate the hard work you put into your craft.

Think about the kind of behind the scenes images you enjoy seeing from other small businesses and emulate those images in your own unique way.

  1. User-Generated Content
    Invite your community of followers to share their own images that relate to your business, tagging your page and using a certain branded hashtag that you create. By involving them in your social media, they’ll know you truly care about them as a customer and invest in your brand.

You can also invite followers to share their content as part of a giveaway. People are more likely to share and get involved when the potential of a prize is involved!

Now that you know what images every entrepreneur needs to share, it’s time to hop on Instagram and start sharing! It’s always great to look at other brands you admire for inspiration. It’s important to share content frequently to keep your followers engaged.

Don’t forget to tag @JessicaGriffinPhoto in your best posts so I can see what you create!

If you’re interested in product photography services you can send me a message via my contact form.

April 1, 2019

5 Images Every Entrepreneur Needs To Share

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