Professional photography is an investment. And like any financial decision with your business, it takes serious consideration before making the leap.

So how do you know if your business would benefit from professional photography? High-quality images can make or break your social media presence, increase your business’ reputability and even garner more sales. If photography isn’t your strong suit, it may be time to turn to someone who has all the tools to create beautiful images that reflect your brand and style.

Ask yourself these five questions to evaluate whether a professional photographer is a smart and worthwhile decision for your business.

1. Do you want to gain a stronger following on social media?

No matter what caption you use and what words you say, your images are what take the cake on social media. A professional photographer can help you to create a cohesive look and style. A professional photographer doesn’t just snap photos — he or she will also edit them and make sure they reflect your brand. Do you want light and airy images or bold and colorful? Once your images are in place and you’re consistently sharing great content on social media, your following will grow and your likes and engagement will increase as well.

2. Do clients ask questions about what your products look like?

When selling a physical product, a potential buyer is going to want a clear look at the item they’re purchasing. If clients are asking you questions about the items you sell despite having images, it could be a sign that your photos aren’t up to par.

A professional photographer will make sure the lighting is perfect and can photograph products in a way that accentuates certain colors, angles or features.

3. Do you have the proper equipment to take your own photographs?

An iPhone might do just fine for your personal social media. However, to get professional-quality images you really need professional gear. A DSLR is the first step in the right direction. Most importantly, professional photographers have multiple lenses, flashes, reflectors and backdrops to make your photo dreams a reality.

Having the right gear is only part of the equation, but you also need to know how to use it properly. If you’re not 100 percent confident in your skills, it may be time to turn to a professional.

4. Is taking photos consuming too much of your time?

Your job is running your business — not being a photographer. If photography is stressing you out, it’s time to delegate. Don’t let your time be consumed by a chore you’re not passionate about. It’s clear in this situation, your business will benefit from a professional photographer. A professional can take the weight off your shoulders. If you’re working with the right photographer, you’ll be able to share your vision and watch it come to life through their lens.

5. Do you feel like your images aren’t an accurate representation of your business and aesthetic?

If you’re struggling to portray your business through imagery, a professional photographer can help. Having a strong brand means that all elements of your business are cohesive. Photographs are a major piece of that branding puzzle. That can also include portraits of you and your employees, behind-the-scenes images of how your business works and more. Don’t let bad photography be the downfall of your business!

So, does your business need a professional photographer? I hope these five questions help as you consider whether or not your brand and business could benefit from professional photography. If you’re on the fence or ready to take the leap, I’d love to help guide you and answer any questions you may have! Reach out and let’s chat, I can’t wait to hear from you!